Introducing: Certol 3.0

In 2009, the marketing and management staff at Certol began a large and arduous task of re-branding the Certol look and feel, as well as increasing our web presence and appeal. The new company slogan was introduced first with the 2010 catalogs across all divisions. “Developing the Solutions For You,” the new company tagline, was created as a reflection of Certol’s commitment to provide the highest quality detergents, disinfectants and retail products designed to provide ease of use and increased productivity.

As part of the re-branding, Certol introduced a new company logo, and a new look for all of its marketing pieces, including this newsletter. Even the tradeshow booths got an upgrade to help increase presence at the shows.
The overall goal of the rebranding is to increase Certol name recognition amongst industry users, and to bring a more coherent feel across the divisions. “Increasing our visibility and the consistency of our branding is a huge but important task for us,” said Ed Cassinis. “We want to become the trusted name in infection control and retail cleaning solutions.”

Visit our new website at http://www.Certol.com/