MedAssets/Broadlane Merger Combines with new 3 Tier Pricing to Increase Certol Reach

One thing is certain in the business of medical supplies: change is constant.
The ever changing and complex world of GPOs is no exception. On September 14, 2010 MedAssets entered into an agreement to purchase Broadlane, and this agreement became final on November 30, 2010.

This merger represents great opportunity for Certol. Certol’s longstanding contract with MedAssets (contract # MS01411) will soon be available to Broadlane members. This means more opportunity to get in front of decision makers at Broadlane facilities, and of course a great opportunity to increase sales of Certol products.

The announcement was very timely as Certol recently introduced three tier pricing to MedAssets to attract larger facilities and IDNs. The new pricing, based upon commitment level and volume, will be extended to Broadlane members in the near future. The new pricing offers substantial savings for larger facilities while maintaining excellent pricing for smaller ones.

Although the Broadlane member facilities have not been made available to Certol for marketing efforts at the time of this article, it is expected that Certol’s MedAssets contract will be extended to Broadlane members in the near future. We will keep you updated as we hear more.