12010Dec

New Branding Initiatives for 2011

As many of you have noticed by now, Certol is in the middle of a significant rebranding project for our product line and web site. This project began with our updated website, Certol.com , and our chemical vapor sterilant
V-Cide®. We are moving all of our products to a shrink sleeved label to prevent the running of ink in the event that a label gets wet during product use. These new labels will also have the same rebranded style label that V-Cide received. Full details on these exciting changes to the product line will become available as we draw closer to the launch of these rebranding initiatives.

The new label styling will also be worked into our marketing of these products. A new color based label system will help your customers know what product to select for their specific use. We feel that helping customers take the guessing game out of product selection by clearly defining the product categories will help prevent product confusion and speed up their cleaning processes.

If you would like more information on any of these changes, please feel free to contact us at (800) 843-3343.