302010Oct

State of the Industry

Even though the state of the economy is in question, the state of Certol’s business is not. With our collective initiatives, ACID Magic sales have increased by 22% YTD. There have been great successes in expanding our market share in the pool and spa industry, growing hardware retail opportunities, as well as getting more involved in the commercial building industry. In addition, we are looking to enter the Jan/San industry in the coming months to boost product awareness and increase sales.

There is speculation for what the future of the pool and spa industry is going to hold. Fewer pools are anticipated to be built continuing the stagnant growth the industry has seen for the last few years, but ACID Magic will still be utilized for pool chemistry needs. The opportunity to expand business into pools using muriatic is huge and we barely touch the market capacity available. Through great adversity comes great opportunity as we look to the future.